{"id":3336,"date":"2022-11-22T13:46:53","date_gmt":"2022-11-22T18:46:53","guid":{"rendered":"http:\/\/149.4.100.129\/communications\/?page_id=3336"},"modified":"2025-08-28T11:00:38","modified_gmt":"2025-08-28T15:00:38","slug":"office-of-communications-and-marketing-directory","status":"publish","type":"page","link":"https:\/\/www.qc.cuny.edu\/communications\/office-of-communications-and-marketing-directory\/","title":{"rendered":"Office of Communications and Marketing Directory"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.1″ _module_preset=”default” text_text_color=”#FFFFFF” header_text_align=”center” header_text_color=”#FFFFFF” background_color=”#E71939″ custom_margin=”0px|||0px|false|false” custom_padding=”4px||||false|false” global_colors_info=”{}”]<\/p>\n

Directory<\/span><\/h2>\n

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The Office of Communications and Marketing<\/strong> supports the mission and strategic plan of ºì¶¹ÊÓƵ; provides leadership in developing and implementing\u00a0communications and marketing that promote the extraordinary educational opportunities available on our campus; assists college leadership in communicating information to diverse constituencies year-round, including on matters relating to emergency preparedness; prepares and utilizes news releases, promotions, publications, photographs, advertisements, social media, video, and e-communications. Outreach is conducted to a wide variety of internal and external audiences, including students (current and prospective), parents, faculty, staff, alumni, retirees, neighbors, educators, and business, labor, community and governmental leaders. The Office advises college constituencies on communications and marketing matters and serves as a valued resource on current and new developments in those fields.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”default” width=”78.3%” global_colors_info=”{}”]<\/p>\n

Jay Hershenson
<\/strong>Vice President for Communications and Marketing and Senior Advisor to the President<\/span><\/p>\n

Kiely Hall, Room 808
Tel 718-997-5648
Fax 718-997-5592
jay.hershenson@qc.cuny.edu<\/a><\/span><\/p>\n

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Shanequa Terry<\/strong>
Executive Assistant to the VP for<\/span>
Communications and Marketing<\/span>
and Senior Advisor to the President
<\/span>
Kiely Hall, Room 810<\/span>
Tel 718-997-5634<\/span>
Fax 718-997-5592<\/span>
shanequa.terry@qc.cuny.edu<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion open_toggle_text_color=”#E71939″ closed_toggle_text_color=”#FFFFFF” closed_toggle_background_color=”#636363″ icon_color=”#FFFFFF” _builder_version=”4.27.4″ _module_preset=”default” toggle_text_color=”#FFFFFF” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_accordion_item title=”Creative Services” open=”off” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Creative Services develops and maintains consistent and effective visual communication to serve the college community in realizing its goals. The work supports enrollment, fundraising, and community outreach through effective use of text and images. The creative team plans publications and develops concepts, provides direction and oversees major initiatives, including graduation materials, student recruitment, publicity for conferences and special events, special certificates, materials for fundraising and alumni including \u201cQueens,\u201d the magazine aimed at alumni audiences, as well as the performing arts. Creative Services also arranges printing and oversees photography, maintaining quality control and developing design standards for the campus.<\/span><\/p>\n

 <\/p>\n

Photo Services<\/span><\/h5>\n

Assures coverage of campus events and provides portraits and other photography for the college\u2019s website, newsletter, alumni magazines, and college reports.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n\n\n\n
<\/caption>\n
\n

Jefferson Caballero<\/strong>
Interim Director<\/span><\/p>\n<\/td>\n

Kiely Hall, Room 143A<\/span>
Tel 718-997-5927<\/span>
Jefferson.Caballero@qc.cuny.edu<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Editorial Services” _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Editorial Services is responsible for the content of all printed material and e-communications produced by the college. It prepares speeches and related research for the president and senior administrative offices. It writes and edits the college’s bulletins, reports, fundraising and recruitment pieces, alumni and faculty-staff publications, departmental brochures, newsletters, weekly mailers, etc. It reviews for accuracy all non-academic pages on the college\u2019s website and maintains the events calendar on the homepage and a number of other informational pages.<\/span><\/p>\n

 <\/p>\n\n\n\n
Leslie Jay<\/strong>
Director, Editorial Services<\/span><\/td>\n		Kiely Hall, Room 811<\/span>
Tel 718-997-4498<\/span>
Fax 718-997-5592<\/span>
leslie.jay@qc.cuny.edu<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Marketing Services” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” open=”off”]<\/p>\n

Marketing develops and drives strategies for brand awareness, recruitment, and event promotions. It provides assistance with research, return on investment information and analysis, and strategic plans for outreach events through multi-year campaigns. It oversees ongoing, year-round social media communications, digital services, and original video content and production. Marketing works to ensure that communications represent and support the college\u2019s brand identity and integrate with other marketing initiatives at the college. It strives to create a unique brand experience that audiences can find only at ºì¶¹ÊÓƵ. Major activities include a<\/span>\u00a0year-round student enrollment-oriented marketing campaign and\u00a0<\/span>print, digital, direct mail and email summer session campaigns.\u00a0<\/span><\/p>\n

Digital Services<\/h5>\n

Working closely with Creative Services, Editorial and Marketing, Digital Services creates ºì¶¹ÊÓƵ\u2019s online and digital presence including email marketing services, evites, ad campaigns, social media graphics, web graphics and helps create landing pages for the QC website.\u00a0 Digital Services publishes QC email newsletters such as The QView and Frankly Speaking.<\/p>\n

Social Media Services<\/h5>\n

Provides guidance for creating and maintaining online communities using various social media outlets. It also maintains the college’s official accounts on Facebook, X, Instagram, TikTok, YouTube, Threads and LinkedIn and helps develop messaging and content for appropriate communication.<\/p>\n

Video Services<\/h5>\n

Video Services creates original content and collaborates with departments and external vendors to conceptualize and produce\u00a0promotional and informational videos for multiple purposes, including student recruitment, college messages, fundraising, and event promotion.<\/p>\n\n\n\n\n\n\n
Vacant<\/strong>
Director, Marketing<\/td>\n		Kiely Hall, Room 805
Tel 718-997-5591
Fax 718-997-5592<\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n<\/td>\n<\/tr>\n
Melissa Digenakis
<\/strong>Marketing Coordinator<\/td>\n		Kiely Hall, Room 807
Tel 718-997-5035
Fax 718-997-5592
Melissa,Digenakis@qc.cuny.edu\u200b<\/a><\/td>\n<\/tr>\n
\u00a0<\/strong><\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”News Services” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” open=”on” sticky_enabled=”0″]<\/p>\n

News Services is the college’s liaison to the media. It is responsible for publicizing newsworthy faculty, student, and alumni achievement, faculty and student research, innovative programs, and events through news releases and on X from @QC_News. It maintains the college\u2019s list of faculty experts as a media resource and manages the content under the News and Announcements section of the homepage. News Services works with media representatives year-round to promote the college and respond to inquiries.\u00a0<\/span><\/p>\n

 <\/p>\n

\u00a0<\/span><\/p>\n

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DirectoryThe Office of Communications and Marketing supports the mission and strategic plan of ºì¶¹ÊÓƵ; provides leadership in developing and implementing\u00a0communications and marketing that promote the extraordinary educational opportunities available on our campus; assists college leadership in communicating information to diverse constituencies year-round, including on matters relating to emergency preparedness; prepares and utilizes news releases, […]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"page_category":[],"wf_page_folders":[],"class_list":["post-3336","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/pages\/3336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/comments?post=3336"}],"version-history":[{"count":0,"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/pages\/3336\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/media?parent=3336"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/page_category?post=3336"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:\/\/www.qc.cuny.edu\/communications\/wp-json\/wp\/v2\/wf_page_folders?post=3336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}