{"id":14113,"date":"2025-07-23T14:51:35","date_gmt":"2025-07-23T18:51:35","guid":{"rendered":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//?page_id=14113"},"modified":"2025-09-21T20:52:13","modified_gmt":"2025-09-22T00:52:13","slug":"dr-jihee-choi","status":"publish","type":"page","link":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//dr-jihee-choi/academics/fnes/wp-json/wp/v2/pages/14113//","title":{"rendered":"Dr. Jihee Choi"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]/academics/fnes/wp-json/wp/v2/pages/14113/n

Jihee Choi, Ph.D./academics/fnes/wp-json/wp/v2/pages/14113/n

Assistant Professor in the Department of Family, Nutrition, and Exercise Sciences/academics/fnes/wp-json/wp/v2/pages/14113/n

Educational Background/academics/fnes/wp-json/wp/v2/pages/14113/n

Ph.D. in Hospitality Management, The Ohio State University, Columbus, OH/academics/fnes/wp-json/wp/v2/pages/14113/n

M.S. in Hospitality Management, Iowa State University, Ames, IA/academics/fnes/wp-json/wp/v2/pages/14113/n

B.S. in Food and Nutrition, Sungshin Women/academics/fnes/wp-json/wp/v2/pages/14113/u2019s University, Seoul, Republic of Korea/academics/fnes/wp-json/wp/v2/pages/14113/n

Research Interests/academics/fnes/wp-json/wp/v2/pages/14113/n

Food Safety in Restaurants, Food and Technologies/academics/fnes/wp-json/wp/v2/pages/14113/n

Dr. Jihee Choi is an Assistant Professor of Food Management Studies at ºì¶¹ÊÓƵ, City University of New York (CUNY)./academics/fnes/wp-json/wp/v2/pages/14113/n

Dr. Jihee Choi/academics/fnes/wp-json/wp/v2/pages/14113/u2019s research primarily focuses on food safety in restaurants and the role of technology in foodservice. She investigates consumer perceptions of food safety when dining out and explores how food safety/academics/fnes/wp-json/wp/v2/pages/14113/u2013related incidents (e.g., foodborne illness outbreaks) impact consumer trust and behavioral intentions. Additionally, she examines the factors that shape restaurant employees/academics/fnes/wp-json/wp/v2/pages/14113/u2019 food safety behaviors./academics/fnes/wp-json/wp/v2/pages/14113/u00a0/academics/fnes/wp-json/wp/v2/pages/14113/n

Recently, Dr. Jihee Choi has expanded her research to explore how emerging technologies, including service robots, influence consumer perceptions of food quality and safety in on-premises dining settings. Furthermore, she is working to integrate advanced technologies such as augmented reality (AR) for interactive food safety communication and machine learning for predictive analytics into food safety/academics/fnes/wp-json/wp/v2/pages/14113/u2013related research./academics/fnes/wp-json/wp/v2/pages/14113/n

Dr. Jihee Choi has published in a range of international, peer-reviewed journals in the fields of food and hospitality./academics/fnes/wp-json/wp/v2/pages/14113/n

[/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”13px||-2px|||” global_colors_info=”{}”]/academics/fnes/wp-json/wp/v2/pages/14113/n

Recent Publications/academics/fnes/wp-json/wp/v2/pages/14113/n

/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.* & Choi, S. (2025). Is Your Meal Safe When Eating Out with Diabetes: Applying a Health Belief Model Approach. Food Protection Trends. (Accepted on July 23)/academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u00a0 /academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.* Choi, H., & Wong, K. (2025). Feeling drained at work? The effects of workplace incivility among front-line restaurant employees. Cornell Hospitality Quarterly. (Accepted on July 17, 2025).
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.* (2025). How hedonic and utilitarian values shape perceptions of quality and food-safety in food trucks?. British Food Journal.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Seo, S.*, Wu, X., & Choi, J. (2024). Is Her (his) Gender matched or not matched with me? Gender (dis) match effect between customers and gendered service robots. International Journal of Hospitality Management, 119, 103723.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.*, & Seo, S. (2024). Double-edged sword of corporate social responsibility (CSR)halo: the role of CSR efforts and crisis type and severity. Journal of Food-service Business Research, 1-25.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.* (2024). Does food-service employees/academics/fnes/wp-json/wp/v2/pages/14113/u2019 burnout influence their in-role and extra-role food safety behaviors? A structural modeling approach. Journal of Food Protection, 87(1),100200.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.* (2022). Investigating motivators for managing customers with food allergies in ethnic restaurants. Journal of Food Protection, 85(12), 1875-1882.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.*, & Seo, S. (2021). Do brand rumors matter? The role of brand equity and response strategy to brand rumor. International Journal of Contemporary Hospitality Management, 33(8), 2862-2879.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Her, E., Seo, S., Choi, J., Pool, V., & Ilic, S.* (2019). Assessment of food safety at university food courts using surveys, observations, and microbial testing. Food Control, 103, 167-174.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J., & Seo, S.* (2019). When a stigmatized brand is doing good: The role of complementary fit and brand equity in cause-related marketing. International Journal of Contemporary Hospitality Management, 31(9), 3447-3464.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Bilgihan, A.*, Seo, S., & Choi, J. (2018). Identifying restaurant satisfiers and dissatisfiers: Suggestions from online reviews. Journal of Hospitality Marketing & Management, 27(5), 601-625.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Her, E., Seo, S., Choi, J., Pool, V., & Ilic, S.* (2017). Observed food safety behaviors among consumers and employees in university food courts. British Food Journal, 119(7), 1619-1632.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J.*, & Scharff, R. L. (2017). Effect of a publicly accessible disclosure system on food safety inspection scores in retail and food service establishments. Journal of Food Protection, 80(7), 1188-1192.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J., & Seo, S.* (2017). Goodwill intended for whom? Examining factors influencing
conspicuous prosocial behavior on social media. International journal of hospitality management, 60, 23-32.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J., Norwood, H., Seo, S.*, Sirsat, S. A., & Neal, J. (2016). Evaluation of food safety related behaviors of retail and food service employees while handling fresh and fresh-cut leafy greens. Food Control, 67, 199-208.
/academics/fnes/wp-json/wp/v2/pages/14113/u2022 Choi, J., H. & Rajagopal, L.* (2013). Food allergy knowledge, attitudes, practices, and training of food-service workers at a university food-service operation in the Midwestern United States. Food Control, 31(2), 474-481./academics/fnes/wp-json/wp/v2/pages/14113/n

Citations/academics/fnes/wp-json/wp/v2/pages/14113/n

https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//scholar.google.com/academics/fnes/wp-json/wp/v2/pages/14113//citations?user=TYOK6mYAAAAJ&hl=en&oi=ao/academics/fnes/wp-json/wp/v2/pages/14113/n

 /academics/fnes/wp-json/wp/v2/pages/14113/n

[/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]/academics/fnes/wp-json/wp/v2/pages/14113/n

Grants Funded/academics/fnes/wp-json/wp/v2/pages/14113/n

Choi, J. (Principal Investigator) (2025). Robots in the kitchen: How perceived risk influences consumer acceptance of robotic chefs. Funded by ºì¶¹ÊÓƵ Foundation 2025 Research Enhancement Award.
Choi, J. (Principal Investigator) (2024). Vulnerability of young Hispanic adults to food-borne illnesses: Need food safety education for undergraduate students at an urban Hispanic-serving institution in the United States. Funded by the Professional Staff Congress-City University of New York (PSC CUNY) 55 Grant.
Choi, S. (Principal Investigator) & Choi, J. (Co-PI) (2023). Assessing Taste Preference, Food Liking, and Food Safety Perception in People with Diabetes or Prediabetes for Developing Diabetic Healthy Eating Plan. Funded by ºì¶¹ÊÓƵ Foundation 2023 Research Enhancement Award.
Choi, J. (Principal Investigator) (2022). Consumers/academics/fnes/wp-json/wp/v2/pages/14113/u2019 response to robot chefs in the food-service industry from the perspective of health and safety. Funded by the Professional Staff Congress-City University of New York (PSC-CUNY) 53 Grant.
Choi, J. (Principal Investigator) (2020). Investigation of food handling practices for ethnic-operated restaurant employees Funded by the Professional Staff Congress-City University of New York (PSC-CUNY) 51 Grant./academics/fnes/wp-json/wp/v2/pages/14113/n

Course Taught/academics/fnes/wp-json/wp/v2/pages/14113/n

FNES 775, Advanced Food-service Management (Graduate course)
FNES 378, Quantity Food Purchasing, Production, and Equipment (Undergraduate course)
FNES 275, Institutional Management (Undergraduate course)
FNES 203, Meal Management & Planning (Undergraduate course)
FNES 101, Lab, Science of Foods, (Undergraduate course)
HMNS 3913, Advanced Science Honors Research (Undergraduate course)
HMNS 2913, Science Honors Research (Undergraduate course)/academics/fnes/wp-json/wp/v2/pages/14113/n

[/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_text][/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]/academics/fnes/wp-json/wp/v2/pages/14113/n

/academics/fnes/wp-json/wp/v2/pages/14113/n

Jihee Choi
Assistant Professor
Remsen Hall , Room 306 I
Phone: 718-997-4149
Jihee.Choi@qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113/u00a0/academics/fnes/wp-json/wp/v2/pages/14113/n

 /academics/fnes/wp-json/wp/v2/pages/14113/n

[/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_text][/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_column][/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_row][/academics/fnes/wp-json/wp/v2/pages/14113//et_pb_section]/academics/fnes/wp-json/wp/v2/pages/14113/n","protected":false},"excerpt":{"rendered":"

Jihee Choi, Ph.D. Assistant Professor in the Department of Family, Nutrition, and Exercise Sciences Educational Background Ph.D. in Hospitality Management, The Ohio State University, Columbus, OH M.S. in Hospitality Management, Iowa State University, Ames, IA B.S. in Food and Nutrition, Sungshin Women/academics/fnes/wp-json/wp/v2/pages/14113/u2019s University, Seoul, Republic of Korea Research Interests Food Safety in Restaurants, Food and […]/academics/fnes/wp-json/wp/v2/pages/14113/n","protected":false},"author":96,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"page_category":[],"wf_page_folders":[],"class_list":["post-14113","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//pages/academics/fnes/wp-json/wp/v2/pages/14113//14113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//pages"}],"about":[{"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//types/academics/fnes/wp-json/wp/v2/pages/14113//page"}],"author":[{"embeddable":true,"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//users/academics/fnes/wp-json/wp/v2/pages/14113//96"}],"replies":[{"embeddable":true,"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//comments?post=14113"}],"version-history":[{"count":0,"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//pages/academics/fnes/wp-json/wp/v2/pages/14113//14113/academics/fnes/wp-json/wp/v2/pages/14113//revisions"}],"wp:attachment":[{"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//media?parent=14113"}],"wp:term":[{"taxonomy":"page_category","embeddable":true,"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//page_category?post=14113"},{"taxonomy":"wf_page_folders","embeddable":true,"href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//www.qc.cuny.edu/academics/fnes/wp-json/wp/v2/pages/14113//academics/academics/fnes/wp-json/wp/v2/pages/14113//fnes/academics/fnes/wp-json/wp/v2/pages/14113//wp-json/academics/fnes/wp-json/wp/v2/pages/14113//wp/academics/fnes/wp-json/wp/v2/pages/14113//v2/academics/fnes/wp-json/wp/v2/pages/14113//wf_page_folders?post=14113"}],"curies":[{"name":"wp","href":"https:/academics/fnes/wp-json/wp/v2/pages/14113///academics/fnes/wp-json/wp/v2/pages/14113//api.w.org/academics/fnes/wp-json/wp/v2/pages/14113//{rel}","templated":true}]}}